

If people hesitate, they don’t buy. I help you find the friction in your message, your offer, or your customer path so more of the right customers choose your business.
Clarity makes it easier to find more leads, close more sales, and build consistency.
(Takes about 2 minutes)
Get Your Free Realignment Audit
Answer a few quick questions in this quiz to see where your business stands and get a custom clarity score.
Customer Facing
Make your message clear so people understand what you do
Attract better customers instead of random inquiries
Build a simple path so people know how to buy from you
Business Structure
Set clear direction so the business moves one way
Align your products and services so they make sense together
Create next steps that help you grow with confidence

Most small business owners think they need more marketing or more tactics. The real shift happens when your business starts to make sense to the people you want to serve.
When your message, steps, and customer experience connect, choosing your business feels simple instead of confusing.
That’s when your business runs on alignment you can trust.
Proof you can feel in real decisions.
Camden Hussey
Swákwel Industrial Products Inc.
Most small business owners struggle because growth feels random. You try different things, but nothing sticks. The issue usually isn’t effort. It’s friction.
Once you see what’s actually happening in your business and how customers move through it, the path forward becomes clear. The C3 Framework helps you do exactly that. It connects what you offer, how customers choose, and the steps they take to work with you.
Clarity shows you what is really happening and where customers hesitate
Confidence helps you decide without second-guessing
Commitment aligns your actions and your customers around one direction
When these pieces line up, growth stops feeling random and starts becoming reliable.

Founder - Jeff Zielinski
Most small business owners are good at what they do.
But growth can feel harder than it should.
Messaging gets unclear. Offers drift.
The work feels heavier than the results.
We help you fix that.
At JSZ Business Design, we help small business owners make their business easier to choose. We focus on clarity first, then alignment, so every part of the business points in one direction.
We don’t add more tactics or more noise.
We simplify what you already have so it works together.
The C3 Framework is how we do it:
Clarity to see what’s really happening
Confidence to make decisions without second-guessing
Commitment to move in one clear direction
When these three connect, growth feels steady instead of forced.

Based in Elm Creek, Manitoba. Supporting small-business owners across Canada and the US.